Friday, July 17, 2009

MBA speak

I probably wrote about this before, but my strategy professor had a list of banned words in her classroom. The banned word that has stuck in my mind is "synergy." Many of my classmates and I had just spent a module in "Mergers and Acquisitions" trying to using the word synergy as often as Obama dropped the word "hope" (it WAS the module during the election) before stepping into Corporate Strategy.
Over some burgers the other night before seeing HP6 we ended up discussing swimming trunks somehow which of course led to talk of Speedos. One of my dinner companions mentioned how he enjoyed his speedo swimming trunks as they did a great suit that was a mixture of leisure and performance. Another dinner companion who doesn't like to be mentioned in this blog - let's call him "husband" interjected. He said that Speedo has a negative connotation as a brand, particularly for its... squeezing/ performance properties. I disagreed... and then MBAspeak took over my tongue and I said something about the brand transcended its original meaning to appeal - with still a performance mindset to a much broader audience. Dinner companion 1 (not "husband") turned and said, wow, you can tell you've just received an MBA. I have no doubt that whatever I said was probably meaningless bsing, but at least my degree has at the very least given me the ability to impress PhDs over burgers.
Speedo undoubtedly has a few MBAs scattered in its ranks, likely including the person who wrote this: http://www.speedo80.com/lzr-racer/comme_des_garcons/